Translator
Dewi Elvia Muthiariny
Editor
Laila Afifa
21 June 2022 17:50 WIB
TEMPO.CO, Jakarta -Indonesian ride-hailing giant Gojek collaborated with South Korean idol group Bangtan Sonyeondan or BTS bringing joy to users in Indonesia, Singapore, and Vietnam through various promotions and special prizes on its platforms.
The collaboration will be available through the food delivery service GoFood, followed by the online taxi services GoRide and GoCar, the loyalty program GoClub, as well as mobile and e-money payment service GoPay from GoTo Financial. This campaign will run in stages until the end of the year.
“BTS has become a global phenomenon and the pride of Asia as they impress people around the world with their talent and hits. As musicians, BTS spreads messages of positivity through their songs. It’s this spirit that makes this collaboration so special and is aligned to Gojek's commitment to creating a positive impact for all users and driver-partners,” said Deputy Chief of Corporate Affairs at Gojek Audrey Petriny in a statement received by Tempo on Monday, June 20, 2022.
The partnership in Indonesia was launched on June 16, 2022, with the introduction of a new TV commercial or TVC where the members, RM, Jin, Suga, J-hope, Jimin, V, and Jungkook, spoke in fluent Indonesian language and ordered Indonesian cuisine via GoFood.
In this campaign, GoFood users in Indonesia could enjoy special discounts for food orders until July 31, 2022. All Gojek users in Singapore, Vietnam, and Indonesia could also get special deals for GoRide and GoCar services.
Additionally, users would have a chance to win exclusive BTS merchandise by completing secret missions on Gojek. More information will be announced in the near future.
MARVELA
Click hereto get the latest news updates from Tempo on Google News
BTSGojek x BTSGojekGo-Food
Recommended
-
Tempo, Environmental Reporting Collective Shines at SOPA 2022 Award
17 June 2022
-
Police Nab Teenagers Stopping Moving Trucks on Tangerang-Merak Highway
17 June 2022
-
OJK Preps Policies on Insurance Marketing via Insurtech
17 June 2022
-
BMKG Responds to Fatal Abrasion in Amurang, North Sulawesi
17 June 2022
-
Anthony Ginting - Victor Axelsen Rivalry Heats Up in Indonesia Open 2022
17 June 2022
-
5 Must-Visit Ranch Vacations for Family in Jakarta Greater Area
16 June 2022
-
Transjakarta Revitalizes 46 Bus Stops, Provides Shuttle Buses
16 June 2022
-
German President to Visit Yogyakarta Palace, Borobudur This Friday
16 June 2022
-
Govt Still Plans to Limit Visitors to Borobudur: Luhut
16 June 2022
-
Activists Protest Unilever's Massive Plastic Sachet Waste Problem
16 June 2022
BTS' V to Release New Digital Single 'FRI(END)S' on March 15
17 hari lalu
BigHit Music announces a new digital single released by BTS' V, entitled 'FRI(END)S', on March 15, 2004
Grab Indonesia Denies Possible Merger with GoTo
37 hari lalu
Grab Indonesia denied reports of possible merger with PT GoTo Gojek Tokopedia (GoTo).
The Question about Jokowi's Right-Hand Man
51 hari lalu
Pratikno becomes Jokowi's political operator to extend his authority. His name is mentioned in connection with the BTS corruption case.
Trade Ministry Responds to Issue of TikTok Merging with GoTo
27 November 2023
Trade Ministry responded to circulating issues that TikTok is planning to merge with PT GoTo Gojek Tokopedia to reopen TikTok Shop.
GoTo Launches GoPay App, Cuts Transfer Fee 100 Times a Month
26 Juli 2023
Tech giant PT GoTo Gojek Tokopedia Tbk (GOTO) officially launches GoPay application on Wednesday, July 26, 2023.
AGO Says Minister Dito Ariotedjo Questioning Not Related to BTS Corruption Case
4 Juli 2023
The AGO's director of investigations, Junior Attorney General for Special Crimes, said that the AGO asked 24 questions to Minister Dito Ariotedjo
Large-Scale BTS Tower Graft Money Tracked Down: PPATK
27 Juni 2023
PPATK continues its inquiry on the flow of corruption involving the construction of the 4G base transceiver station (BTS) project.
Jokowi Confronted with Questions of Graft Suspect Johnny G. Plate
7 Juni 2023
President Jokowi remained tight-lipped as he was presented with questions about finding a replacement for Johnny G. Plate.
Gojek Confirms No Eid Allowance for Drivers But Incentives
6 April 2023
Indonesian super app Gojek confirmed that it did not allocate Eid holiday allowances (THR) for drivers.
Sri Mulyani: Indonesia to Build 300 New BTS, Internet Access in 9,700 Locations
25 Februari 2023
Finance Minister Sri Mulyani said the development of digital infrastructure in Indonesia is significant.
